Chapter 24
Prepare the Path
In This Chapter
♦ Conducting a Needs Assessment
♦ Performing a Stakeholder Assessment
♦ Evaluating competitors and customers
♦ Ten pathways for selecting projects
 
You can’t get somewhere if you don’t first evaluate your suitability for the journey. Nor can you make that journey if you don’t have a clear sense of where you’re going. That’s why you need to assess where you are, where you’d like to go, and how well equipped you are to get there—before you take your first step. Especially if you’re an organization that wants to achieve ambitious business goals.
In this chapter, we’ll cover the basic concepts, activities, and tools involved in assessing your organization’s readiness for change. We’ll show you an assessment ...

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