Question: How do you measure the effectiveness of a resumé?
Obvious answer: Whether it gets you a job or not.
Try again. Because the obvious answer is wrong.
The objective of an effective resumé (or cover letter, query letter, e-mail inquiry, cold call, and all the other early steps in the job hunt) is not to get you a job. It is to get you an interview. The job interview is your ultimate opportunity to “sell” yourself to an employer, even as you gauge whether that employer is right for you. It is a doorway to a job and a portal to a career.
At least, that’s the way it is supposed to be.
Even as we joust and jockey in quest for that interview, many of us look forward to the event as we would to any grim interrogation. We think ...