Book description
You know that if your website doesn't appear at the top of a search engine's results list, traffic is going to be pretty slow. Get your site up to speed with the hit-boosting strategies in The Complete Idiot's Guide® to Search Engine Optimization. Learn how search engines work and how you can optimize your site's keywords, tags, and designs. Discover jargon-free tips for making blogs and videos search engine friendly.
Table of contents
- Copyright
- Introduction
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1. Understanding Search Engines and SEO
- 1. How Search Engines Work
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2. How Search Engine Optimization Works
- What Search Engines Look For
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Ten Key Factors for Improving Your Search Rankings
- Number One: Know Your Customer
- Number Two: Improve Your Content
- Number Three: Create a Clear Organization and Hierarchy
- Number Four: Fine-Tune Your Keywords
- Number Five: Put the Most Important Information First
- Number Six: Tweak Your <META> Tags
- Number Seven: Solicit Inbound Links
- Number Eight: Submit Your Site
- Number Nine: Create a Sitemap
- Number Ten: Use Text Instead of Images
- Who Should Optimize Your Site?
- When Are You Done?
- 3. Google, Yahoo!, or Microsoft: Which Search Engines Should You Target?
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2. Optimizing Your Website for Search Engines
- 4. Optimizing Your Site’s Content
- 5. Optimizing Your Site’s Keywords
- 6. Optimizing Your Site’s HTML Tags
- 7. Optimizing Your Site’s Design
- 8. Optimizing Links to Your Site
- 9. Optimizing Images and Videos
- 10. Submitting Your Site to Search Engines and Directories
- 11. Mapping Your Site for Best Results
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3. Other Types of Optimization
- 12. Optimizing Your Site for Local Search
- 13. Optimizing Your Site for Mobile Search
- 14. Optimizing Your Site for Social Media
- 15. Optimizing Your Blog for Search Engines
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4. Analyzing Your Site’s Performance
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16. Tracking Search Engine Performance
- What Data Is Most Important?
- The Ultimate Metric: Search Engine Rank
- Why It Pays to Improve Your Performance
- Tracking Google Performance with Google Analytics
- Tracking Google Performance with Webmaster Tools
- Tracking Live Search Performance with Webmaster Tools
- Tracking Yahoo! Performance with Site Explorer
- 17. Using Third-Party SEO Tools
- 18. Avoiding the Most Common Search Engine Mistakes
- 19. Maintaining SEO on an Ongoing Basis
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16. Tracking Search Engine Performance
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5. Managing a Complete Search Engine Marketing Plan
- 20. Creating an SEO Strategy for Your Site
- 21. Integrating SEO into Your Online Marketing Plan
- 22. Integrating Shopping Directories into Your Plan
- 23. Integrating Pay-Per-Click Advertising into Your Plan
- 24. Evaluating the Performance of Your Online Marketing Plan
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Appendix: Glossary
Product information
- Title: The Complete Idiot’s Guide® To: Search Engine Optimization
- Author(s):
- Release date: February 2009
- Publisher(s): Alpha
- ISBN: 9781592578351
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