In This Chapter
Storing information on the web
Remembering the old ways to search—Gopher, Archie, Veronica, and WAIS
Exploring new ways to search—directories and search engines
How search engines work
What pages search engines have trouble indexing
Search engines are an essential part of any company or website’s online marketing plan. Yes, you can purchase banner ads and pay-per-click ads, but you’ll still get a majority of links from good old-fashioned search engine results. That’s right, despite the best efforts of web advertising firms, most users continue to find the sites they want by searching for them.
That’s why you’ve bought this book, after all—to improve your placement in those search engine results. But ...