In This Chapter
Understanding why content is important
Discovering how great content affects your search ranking
Learning how to improve your site’s content
Providing unique content to “noncontent” sites
When it comes to search engine optimization, the most important tool you can wield is your website itself—in particular, your site’s content. This is the dirty little secret of SEO: all the tech and keyword gimmicks you can employ are secondary to creating relevant, high-quality content for your website.
Why is content so important in optimizing your site’s search engine results? And how do you add the right kind of content that will increase your site’s ranking? That’s what we cover in this chapter, so read ...