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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 4. Optimizing Your Site’s Content

In This Chapter

  • Understanding why content is important

  • Discovering how great content affects your search ranking

  • Learning how to improve your site’s content

  • Providing unique content to “noncontent” sites

When it comes to search engine optimization, the most important tool you can wield is your website itself—in particular, your site’s content. This is the dirty little secret of SEO: all the tech and keyword gimmicks you can employ are secondary to creating relevant, high-quality content for your website.

Why is content so important in optimizing your site’s search engine results? And how do you add the right kind of content that will increase your site’s ranking? That’s what we cover in this chapter, so read ...

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