Chapter 5. Optimizing Your Site’s Keywords

In This Chapter

  • Understanding why keywords are important

  • Choosing your keywords

  • Using keywords in anchor text and HTML tags

  • Incorporating keywords into your site’s body text

By now you should be aware that keywords are an important factor in SEO. But what exactly is a keyword—and how do you use them in your site’s code and content?

It could be said that all search optimization revolves around the use of keywords. Whether you’re talking the content on a page or the code that underlies that content, you use keywords to give your content and code more impact. It’s vital, then, that you learn how to create a list of keywords relevant to your site—and how to include them in your site’s coding and content.

That’s ...

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