In This Chapter
Understanding how to optimize your page design
Learning how to assign keywords to pages
Discovering how to organize your site
As you’ve learned, the content of your site is important to optimizing your search results. But the actual design of your site is also important, if for no other reason than that a bad design can negatively affect where your site ranks with the major search engines.
That’s right, you can do certain things with your site that will actually lower your search results—or, in some instances, make your site invisible to searchbots. Assuming that you want your site seen and indexed, that means you need to pay attention to a few design basics.
Let’s start ...