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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 8. Optimizing Links to Your Site

In This Chapter

  • Understanding the importance of inbound links

  • Learning how to increase the number of sites linking to your pages

  • Discovering how to improve the quality of inbound links

  • Learning how to optimize internal links on your site

While content and keywords are important to increasing your site’s search ranking, they’re not the only indication of how relevant a page might be to a given search query. Google (and, presumably, other sites) also looks at how many and what kinds of sites link to your page, assuming that the more authoritative and relevant your content, the more inbound links you’ll have.

It’s imperative, then, to work on increasing the inbound links to your site. You need to work on not just ...

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