In This Chapter
Defining mobile search
Building a separate site for mobile users
Optimizing your site for mobile search
In Chapter 12, we discussed the issue of local search and how to optimize your site for customers looking for local businesses and products. One growing subset of local search is mobile search—people using their mobile phones to search for places to go and things to buy. By some accounts, mobile search is the next big thing in search.
Is your site ready for the mobile search revolution? How do you optimize your site for mobile searches and for proper display on mobile phones—including Apple’s popular iPhone?
Mobile search is similar to traditional search, but it definitely has its ...