In This Chapter
Understanding how blogs differ from traditional websites
Searching for blog posts
Optimizing your blog for search
Submitting your blog to search engines
If you don’t have your own blog yet, you probably will soon. It seems as if everybody and his dog has a blog these days; some people have more than one. And blogs have become an essential part of many companies’ online presence, a way to humanize the company while delivering timely information to customers and employees alike.
Traditional websites argue for traditional SEO methods. But blogs aren’t traditional websites, so they require a slightly different SEO approach. How do search engines deliver blog postings in their search results? ...