Chapter 15. Optimizing Your Blog for Search Engines

In This Chapter

  • Understanding how blogs differ from traditional websites

  • Searching for blog posts

  • Optimizing your blog for search

  • Submitting your blog to search engines

If you don’t have your own blog yet, you probably will soon. It seems as if everybody and his dog has a blog these days; some people have more than one. And blogs have become an essential part of many companies’ online presence, a way to humanize the company while delivering timely information to customers and employees alike.

Traditional websites argue for traditional SEO methods. But blogs aren’t traditional websites, so they require a slightly different SEO approach. How do search engines deliver blog postings in their search results? ...

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