Chapter 16. Tracking Search Engine Performance
In This Chapter
Learn six metrics that help you determine how well your SEO is working
Discover the ultimate metric
Understand why it pays to improve your performance and analyze the results
Find out how to track Google, Live Search, and Yahoo! performance
Okay, you’ve evaluated all the SEO techniques presented so far in this book and applied those that you think will work best with your site. You’ve revamped all your pages accordingly and submitted your site to the major search engines.
Well, you could just wait for new traffic to arrive—or hope that it will. But that could be a long wait—if, in fact, your efforts have a positive effect. A better approach is to proactively track your rankings ...