Chapter 16. Tracking Search Engine Performance

In This Chapter

  • Learn six metrics that help you determine how well your SEO is working

  • Discover the ultimate metric

  • Understand why it pays to improve your performance and analyze the results

  • Find out how to track Google, Live Search, and Yahoo! performance

Okay, you’ve evaluated all the SEO techniques presented so far in this book and applied those that you think will work best with your site. You’ve revamped all your pages accordingly and submitted your site to the major search engines.

Now what?

Well, you could just wait for new traffic to arrive—or hope that it will. But that could be a long wait—if, in fact, your efforts have a positive effect. A better approach is to proactively track your rankings ...

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