Chapter 19. Maintaining SEO on an Ongoing Basis

In This Chapter

  • Maintaining your SEO

  • Creating an SEO maintenance plan

  • Discovering how to plan for various contingencies

If you think you’re done with SEO after you’ve followed all the advice in this book and then optimized and submitted all your web pages, you’re mistaken. To ensure consistently high search rankings, you must continually track how your site is performing and do SEO tweaks as necessary.

That’s right, SEO isn’t a one-time thing; it’s a continuing process. You must check your pages regularly to make sure that they’re listed with the major search engines and that their ranking is not deteriorating. You must stay on the lookout for any signs of trouble and be ready to reoptimize problem pages ...

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