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The Complete Idiot’s Guide® To: Search Engine Optimization by Michael Miller

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Chapter 20. Creating an SEO Strategy for Your Site

In This Chapter

  • Learning how to plan your project

  • Discovering the best ways to analyze the situation

  • Getting ready to implement the optimization

  • Preparing to monitor the results

  • Determining whether you should do it yourself—or hire a professional

In the first four sections of this book, we discussed the nuts and bolts of search engine optimization—what elements to focus on, what techniques to adopt, how to measure your results, and the like. Now it’s time to take a few steps backward and look at SEO as part of a company’s complete online marketing plan.

SEO shouldn’t be the sole component of your online marketing efforts. Yes, it’s important to attain a high ranking for your site in order to drive traffic ...

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