Chapter 22. Integrating Shopping Directories into Your Plan

In This Chapter

  • Understanding how online shopping directories work

  • Getting to know the major online shopping directories

  • Learning how to submit your listings to the shopping directories

Different types of businesses have different search engine marketing needs. While optimizing your site for Google, Live Search, and Yahoo! works for the majority of sites, other types of sites might get better results (or supplement the big search engine results) by listing with other more specialized directories.

Arguably the most popular type of specialized directory is the online shopping directory—a site that compares products for sale from multiple online retailers. Obviously, if you’re selling products ...

Get The Complete Idiot’s Guide® To: Search Engine Optimization now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.