In This Chapter
Assess energy, water, and fuel usage
Measure waste output
Develop better efficiencies of resource usage
Cut costs and increase profits
Everything we do has an impact, a cause and effect, on the environment. Everything on a store shelf has a story. Actually one might say that each product has two stories: the marketing story and the backstory.
What’s the backstory? In literature, the backstory is everything that happened leading up to the situation in which the characters find themselves at the beginning of the narrative. In commerce, the backstory is everything that has happened to the product before we buy it.
In this chapter, we look at the backstory of each of these impact areas ...