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The Complete Idiot’s Guide® To: Greening Your Business by Heather Gadonniex, Trish Riley

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Chapter 22. Stamp of Approval

In This Chapter

  • Finding eco-labels for your business

  • The value of eco-labels

  • Confirming legitimacy

  • Understanding the wide selection of labels

One good way to let your customers and colleagues know you’re working to make your business sustainable is to seek the stamp of approval from bona-fide green certification programs. When you can demonstrate that you’ve passed through the highest standards, whether by obtaining LEED certification for your building from the U.S. Green Building Council (USGBC) or as a green business member of Green America, your customers will know you’re vetted as a genuinely green and sustainable business.

Because many green credentials are popping into the market, you should know the validity of available ...

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