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The Complete Idiot’s Guide® To: Greening Your Business by Heather Gadonniex, Trish Riley

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Introduction

The world is in trouble, but it has often been said that crisis brings about opportunities. That sage observation is truer now than at any time in history. We all have the opportunity to participate in the wave of sustainability to better our economy, environment, and society while improving our profit margins.

Our civilization has evolved in a way that is damaging our Earth and society. Since the Industrial Revolution, we’ve been driven by our desire for more money and constant growth—development and so-called improvements—and we’ve allowed those values to cloud our ability to understand resource capacity, the balance of natural ecosystems, and the value of quality of life. We’ve overlooked the fact that we need our natural resources ...

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