Chapter 9. Consumer Sentiment and Confidence

In This Chapter

  • The Consumer Sentiment Index

  • The Consumer Confidence Index

  • Differences between the two surveys

Nervous about the layoffs you’re hearing about on the news? Upset over the price of gasoline? Or is the company you work for having a banner year? The answers to those questions can affect how consumers feel about the economy and whether they are up for making major purchases such as a house, a car, or even a new washing machine. There are two major surveys on consumer attitudes; we look at how they keep tabs on the consumer mood.

The Two Consumer Attitude Surveys

There are two major surveys about consumer attitudes that are tracked by financial markets and policymakers. These surveys are produced ...

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