Who’s Your Audience?

Keep in mind while you write your resume that your audience is the hiring manager for the position mentioned in your Job Objective statement. To sell yourself to this potential employer, talk about yourself in ways that are meaningful to her. In some cases, you may need to do one or more of the following:
◆ Translate terminology to downplay differences between your past experience and your job objective.
◆ Select only aspects of your achievements that paint a picture of you at your next job.
◆ Prioritize your points so that your most relevant achievements are emphasized.

Downplay Differences

Avoid job-specific jargon in order to downplay the differences and emphasize the similarities between your previous position and ...

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