Step Three: Knock ’Em Off Their Feet
In This Chapter
◆ Kicking off your resume with a strong Summary of Qualifications section
◆ Exceptions to the no-paragraph rule
◆ Figuring out what to say and how to say it
◆ Avoiding resume clichés that put the employer to sleep
◆ Facilitating a smooth career change with effective phrases
Experienced players in the marketing game know it’s important to create a splash right away in a promotional piece. The way to do that on your resume is to give top billing to qualifications that will knock your potential employer off her feet. In this chapter, you’ll learn how to choose and compose opening statements that will draw in employers and make them start itching to call you.