Protect That Downside!
The promotional side of business focuses on the upside—that lofty place where your dreams, projections, revenue indicators, and future business plans meet with a receptive marketplace. It is easy to feed energy into the upside, to keep investing and planning for a successful future.
Many of the reasons for installing a risk management program are present simultaneously. In fact, these reasons are often byproducts of one another. While you might begin with one objective, many other risks will invariably be addressed by your risk management plan.
However, many businesses fail to spend enough time protecting their downside—that often gray area fraught with peril, risk, unpredictable outcomes, and situations ...