I’m going to share my secret theory on networking. Don’t tell anyone what you read here … Wait a minute. That’s contrary to the idea of networking. Okay, spread the word on this tip all you want. I’m a big believer in five power relationships.
That’s right. I believe that five amazing relationships will do more for you than all of the entries in your address book combined. Why do people fill their address books with people they hardly know? Well, there’s a false sense of popularity that comes from 412 Facebook friends or 823 people following you on Twitter. So you focus on building the total network rather than cultivating relationships.
People can smell selfish net-workers a mile away. Your mind-set has to be helping ...