We’re on a Mission

Beyond the day-to-day functions of being in business, there are other reasons most businesses exist. Companies, like their owners, have sets of passions, values, and priorities. These can be critical assets that serve to drive the business through its life cycle.
The part of your plan that breaks down these philosophies includes your …
◆ Mission statement
◆ Vision statement
◆ Values statement
What’s the difference? Well, they are similar, with each being succinct and about one paragraph in length. However, they also have some very distinct differences, as described in the following sections.

Mission Statement

This section states why your business exists. What are you doing, and what do you hope to accomplish? The answers ...

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