Now that you know your business, you need to figure out how it stacks up against the competition, and honestly evaluate how their products, services, or business are better than yours. Because larger competitors generally have large marketing budgets, you need to be creative in how you sell products or services to new and existing customers. Knowing that you’re strong where your competitor is weak gives you an important advantage you can use to level the playing field. Conversely, learning where your competitor excels can drive you to make improvements in your business that can sharpen your competitive edge.
To get the goods on your competitor, you need to become a sleuth. Find out everything you can about the company so you can ...

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