Capitalism at Work
Buyers and sellers have different—even opposite—needs and motivations that must be resolved in markets. In this part, we unscrew the top of the consumer’s head and find out how he or she makes buying decisions.
Most consumers are also sellers—of their labor. Everyone who works for a living (or plans to) should understand the dynamics of the labor market. This market has seen more than its share of turmoil, and we explore ways in which labor and management have tried to handle their differences. Speaking of management, we also examine businesses in this part. Production decisions are every bit as difficult as buying decisions, and there is usually a lot more riding on them. Therefore, we see what goes into making ...