Doing It Yourself: The Venturing Strategy
Starting your own business to make and market your product, or venturing, as it is often called, requires more from you, but it has its own advantages and disadvantages to consider.
For a fun test I found on the Internet, check out the Entrepreneurial Readiness Survey by Venture Capital Tools at venturecapitaltools.com/surveys/entrepreneurialsurvey.aspx. I know nothing about Venture Capital Tools, and I in no way endorse the company or this test for efficacy. You just may find it amusing and self-enlightening.
Establishing your own enterprise has some advantages. Perhaps the most enticing is that running a company can be exciting. If you have the will and skill, you may enjoy it more ...