Building a Better Prototype

Before you call anyone, you need to decide how much functionality is required in your prototype to communicate the idea and get people to embrace it. A good rule of thumb is to take things as far as you can. The prototype needs to stimulate your target audience, a group that may see hundreds, if not thousands, of submissions. If you need to do more work, you will know after a few pitches.
I remember a product we submitted to PlayTime Toys called Grab-a-Bag. It was an innovative packaging concept for inexpensive toys and games. “You were number eighty on the table today,” I was told by the VP of marketing. I cringed. Having been part of such exercises myself, I could see these decision-makers glazing over by the time ...

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