The ways of memes.
Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
*First book to cover all types of memes, including viral memes in the digital age
*Features the Most Influential Memes in History and the Ten Biggest Internet Memes
Table of contents
- Title Page
- Copyright Page
- Part 1 - What Is a Meme?
Part 2 - Pass It On: How Memes Spread
- Chapter 3 - Word-of-Mouth Memes
- Chapter 4 - Memes and the Internet
- Chapter 5 - Marketing Memes
Part 3 - Memes In Action
- Chapter 6 - Popular Culture
- Chapter 7 - Technological Memes
- Chapter 8 - Philosophy: The Memes We Live By
- Chapter 9 - Sex as a Meme
- Chapter 10 - Religion
- Chapter 11 - Politics
Part 4 - Complex Memes
- Chapter 12 - The Mischievous, Malicious Memes
- Chapter 13 - The Marching Retromemes
- Chapter 14 - The Layered Memeplex
- Chapter 15 - The Doomsday Millennial Memes
- Chapter 16 - The Passive Dormant Memes
- Chapter 17 - The Deadly Toxic Memes
Part 5 - Defenses Against Memes
- Chapter 18 - Memes as Infection
- Chapter 19 - Meme Allergies
- Chapter 20 - Immuno-Memes: The Meme Blockers
Part 6 - The Theories Behind Memes
- Chapter 21 - Classic Theories
- Chapter 22 - New Meme Theories
- Chapter 23 - Alternative Theories
- Appendix A - Glossary
Appendix B - Questions and Answers
- Okay…Iguess I should read Chapter 1, but first, tell me what a meme is.
- Why are memes important?
- Are memes good or bad?
- Who actually first discovered memes?
- “Meme” is a weird name. Where did it come from?
- Did memes exist before the Internet?
- Why do the silliest things, like dancing babies and keyboard cats, become the most popular Internet memes?
- I have this great idea for a meme. How can I guarantee that it will spread?
- What does Charles Darwin, who studied physical evolution, have to do with the transfer of ideas?
- A meme isn’t really alive, so why do you keep talking about it as if it has an intention and goals?
- Appendix C - Resources
- Appendix D - The Seven Most Influential Memes
- Appendix E - Biggest Internet Memes
- Appendix F - Interviews with Meme Originators
- Title: The Complete Idiot's Guide® To Memes
- Release date: October 2010
- Publisher(s): Alpha
- ISBN: 9781615640355
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