Not unlike architecture, the clothing we wear is inspired by three things:
• Social norms
Of course, the environment helps us determine how much skin we reveal, what kind of shoes we wear, and so on. Ten-gallon hats are popular in Texas because they keep the burning sun out of your eyes. Scarves are worn in Paris because of the chilly wind from the river Seine.
An artificial scarcity can also improve the acceptance rate of a fashion meme. For instance, a pair of Christian Louboutin shoes is often part of a limited run—and cost more than a thousand American dollars. They are high quality, but the real ...