Fashion

Not unlike architecture, the clothing we wear is inspired by three things:
• Environment
• Tools
• Social norms
Of course, the environment helps us determine how much skin we reveal, what kind of shoes we wear, and so on. Ten-gallon hats are popular in Texas because they keep the burning sun out of your eyes. Scarves are worn in Paris because of the chilly wind from the river Seine.
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INFECTION!
An artificial scarcity can also improve the acceptance rate of a fashion meme. For instance, a pair of Christian Louboutin shoes is often part of a limited run—and cost more than a thousand American dollars. They are high quality, but the real ...

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