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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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The Business Case for Facebook

If we told you 400,000,000+ people were happily gathered in one central location online—many of whom are your customers and prospective customers—and that the majority of them expect to see your business or brand there, wouldn’t you want to be there, too?
In a nutshell, that’s the case for promoting your business or brand on Facebook. With millions of consumers using this one über- social-networking platform to connect with friends and interact with others around topics that interest them, your business has a tremendous opportunity to gain powerful access to the very people who fill your coffers.
Unlike banner, e-mail, and pay-per-click advertising (push-marketing tactics, in which you push your message to the ...

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