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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Establishing a Following with Groups

Another option that businesses, brands, and organizations have for connecting and engaging with Facebook members is to create a Facebook group. While groups have a similar look and feel to pages, Facebook intends for them to serve different purposes. While pages are managed by businesses or brands, groups are managed by Facebook members and are great for connecting with high school classmates, organizing family members for a reunion or Mom’s surprise seventy-fifth birthday party, generating discussion among book club members, and so on.
While Facebook groups tend to be started and managed by individuals, that doesn’t mean they can’t be used for business purposes. Because they can be set as private/for members ...

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