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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Do’s and Don’ts of Doing Business on Facebook

If you’re not careful, social-media marketing, particularly on Facebook, can do more harm than good. Going viral goes both ways: say the right thing, and the good word can spread like wildfire; say the wrong thing, and you’ll be engulfed by that wildfire. To improve your odds of success, adhere to the following do’s and don’ts of marketing on Facebook:
Do engage with your fans. When a fan leaves a comment on one of your status updates, thank him, answer his question, or comment back (if appropriate). If a fan posts a photo or video on your Wall, make a comment or click the Like button if, indeed, you appreciate the post.
Do be authentic and transparent. We live in the age of reality, where everyone ...

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