O'Reilly logo

The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Business Case for a Page

In Facebook’s early childhood, the entrance fee for establishing a business presence on Facebook excluded all but the richest corporations. Now any company or organization can launch a Facebook Page for free in a matter of minutes and use the Page as a launch pad for an effective social-media marketing campaign.
In Chapter 17, we make a case for doing business on Facebook. The same rationale applies to creating a Facebook Page. In fact, if you’ve decided to do business on Facebook, creating a Page for your business and/or the products and services you’re selling is a no-brainer. Pages are free, they provide a base of operations, and they allow you to take the lead in discussions revolving around your business or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required