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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Populating Your Page with Relevant and Compelling Content

Your Page is very similar to your Profile, complete with multiple tabs for posting status updates to the Wall, uploading photos, and hosting discussions. Use your Page accordingly to engage fans, keep them coming back for more, and inspire them to share your Page with their friends.
Engage is the key word here. This Page isn’t as much about you, your business, or your products as it is about the topics your fans are interested in. We’re not saying you should pander to the masses—that could turn fans off, too. You want to size up your audience and deliver the content they crave in a way that meets or exceeds their expectations. If you’re in the restaurant biz, that may mean posting this ...

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