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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Tracking Page Effectiveness with Page Insights

Wondering how many people visit your Page every day? The number and demographics of your Facebook fans and how frequently fans interact with your Page? Then pull up your Page Insights (Facebook’s term for analytics). From your Home page, click Ads and Pages (left menu), and then click View Page. In the left column is a section with the title Insights, below which are statistics of recent Page activity. Click See All (below and off to the right of “Insights”). Page Insights provides additional statistics regarding fan interactions with your Page and fan demographics.
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Page Insights present valuable ...

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