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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Weighing the Pros and Cons of Facebook Ads

You can do a great deal of advertising on Facebook without spending a penny, so you may be wondering whether paid advertising is worth it. We can’t answer that question for you, but we can provide you with the pros and cons to consider in making this decision for yourself.
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Doing business on Facebook is more about relationship marketing than intrusion marketing. Don’t expect to see a big boost in sales when you first start posting ads on Facebook. Consider using ads to develop a greater presence and following on Facebook by encouraging Facebook members to become fans of your page, ...

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