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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Chapter 17
Doing Business in a Social Setting
In This Chapter
• Recognizing the business potential of Facebook
• Incorporating Facebook advertising in your marketing campaign
• Getting customers involved with Groups
• Avoiding the most common pitfalls
Selling effectively in a social setting requires a huge paradigm shift from traditional marketing, advertising, and sales. On Facebook and other social-networking sites, establishing credibility and trust and building relationships take precedence over making a sale. Companies and brands that succeed are rewarded through positive word-of-mouth advertising and referrals. Those who ruffle the feathers of too many Facebook members feel their wrath as the negative publicity spreads almost instantly. ...

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