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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Chapter 18
Launching a Business-Based Page
In This Chapter
• Grasping the marketing potential of a Page
• Building and customizing a Page
• Keeping your page fresh with relevant, compelling content
• Attracting traffic
• Tracking results with Page Insights (analytics)
As a business or organization, you can establish a presence on Facebook by creating and customizing your very own Pages. A Page is a public Profile that enables you to share your business or organization and any products or services you offer with Facebook members.
Your Page can function as the central location for your business on Facebook, or you can use Pages to highlight very specific products or services—using them as you might use landing pages on the web. Through your ...

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