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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Chapter 19
Mastering the Soft Sell with Social Ads
In This Chapter
• Recognizing the potential of Facebook ads
• Using Facebook ads strategically in your marketing campaigns
• Doing the essential prep work
• Following Facebook’s rules and regulations for posting ads
• Creating a Facebook ad that achieves your goals
Posting a standard advertisement on Facebook is like announcing a 75 percent off sale during the singing of “The Star-Spangled Banner.” It’ll earn you more enemies than friends. You need to carefully craft an ad that the Facebook community views as something worthy of its attention rather than as an intrusive billboard on the information superhighway.
In this chapter, we introduce you to the potential benefits (and a few drawbacks) ...

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