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The Complete Idiot's Guide® To Facebook® by Joe Kraynak, Mikal E. Belicove

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Part 4
Getting Down to Business on Facebook
Doing business on Facebook is sort of like selling raffle tickets at a family reunion. People gather on Facebook to socialize, not to buy stuff, and they don’t appreciate being blasted with ads or sales pitches. Yet most Facebook users expect businesses and organizations to have a presence in the community and provide something that engages and benefits the community—typically valuable, relevant information.
In this part, we try to sell you on the idea of doing business on Facebook, and we show you how to use Facebook’s advertising features to do business in a way that can lift sales, increase customer retention, and attract new customers without turning off the people you’re trying to impress. ...

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