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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Chapter 10
Pre-Proposal Marketing
In This Chapter
• Doing online research
• Checking out the bookstores
• Mastering your category
• Understanding the competition
A proposal is a sales tool designed to generate interest and present your book to a third party. But before you sit down to write your proposal, there is critical research you must do to gain expertise about your project—what we call pre-proposal marketing. This will result in a proposal that’s a professional document showing the agent that you are knowledgeable about your category and your specific book.
Marketing is as much a part of your book proposal as the sentences. Marketing for your proposal includes understanding the competition in the category and how your book can be ...

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