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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Chapter 13
About the Market
In This Chapter
• Why establish the market for your book?
• What goes into market research
• How well do you know your market?
• How to write the Competitive Review section
• Market section examples
Why should we take on this project? This question is in the forefront of our minds every time we read a proposal. We ask ourselves: “Who will buy this book?” “How big is the potential audience?” “Which publishers have an interest in this category of book?” “Can we picture this book in the bookstore?” If the proposal overview piques our interest, we review the rest of the proposal to answer those questions.
These questions all relate to a book’s potential market, the potential customers for your book. After all, the ...

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