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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Chapter 14
The Platform Marketing Section
In This Chapter
• Why your platform marketing section is so important
• The six essential “planks” of a platform
• What to consider when building your platform
• Why and how to market yourself
• A sample platform marketing section
You’ve done your research and written your overview. You’ve crafted an effective About the Author section. You’ve analyzed the competition and you’ve accurately determined your market. Now it’s time to write another critical part of your proposal: your platform marketing section.
Where your About the Author section shows why you are qualified to write the book you’re proposing, your platform shows why people, preferably lots of people, will buy it if you write it. Together, ...

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