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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Originality Is Key

First and foremost, your book idea has to have something about it that packs a punch, something that separates it from the rest. Ask yourself these questions: “What is it about my book that makes it special?” “Do I have something new to say?” “Do I have a fresh story to tell?” “Is this a new look at an old idea?” In order to answer these questions correctly, you have to do your homework. Each year millions of books hit the marketplace. Does your idea have what it needs to stand out from the crowd?
Nothing grows in a vacuum, and that includes ideas. The only way to determine if your concept is worthy of a book is to do exhaustive research to make the case for it. Spend time at the bookstore looking at other books in your genre. ...

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