Credibility Makes a Difference
Credibility goes hand-in-hand with originality. Your experience in the field not only makes you an individual who stands out from the crowd, but also makes you believable in the eyes of readers. They will listen to you because you have experience. You are an authority.
Credibility, like originality, can come from many sources:
• Degrees enhance your work. Advanced degrees and accomplishments in your field give instant credibility. Publishers look for this professional weight to enhance their efforts in sales and marketing. One of our clients is a successful psychoanalyst who has written a book about happy relationships. Her eight-step plan is an original one, but without her Ph.D., a publisher wouldn’t touch her. ...