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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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To Market, to Market

Remember, a book won’t sell if nobody wants to read it, and a publisher is in the business of contracting for books that will sell. Quite simply, your book will need to find an audience. Does your book fill a need in the market? Will it find a readership or fan base, or satisfy a devoted niche audience? This may be a compelling reason for an agent or editor to consider your book.
The keywords are “filling a need.” You might have a market for your book, but if there’s a lot of competition on the same subject, why should an editor publish yours? What makes your book stand out? For example, there are a lot of books about building a home-based business, but perhaps your idea goes one step further, and rather than simply relating ...

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