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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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Creating a Platform

The biggest hurdle for many authors is developing a winning platform. One of the biggest buzzwords in publishing over the past few years is “platform.” Every time an agent or editor picks up a query letter or proposal, she is thinking about its platform. Platform is, in reality, a way of “branding” yourself. It’s your credibility, originality, potential audience, and marketability combined into one dynamic package. This becomes your ability to reach readers and sell books.
We first heard the word “platform” when we worked inside major publishing houses. Editors bring projects to the editorial or publication board meetings, where decisions are made about acquiring or passing on a project. Authors of projects that have an ...

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