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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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A Subject Line That Sings

When your e-mail query arrives in an agent or editor’s mailbox, one of the first things she’ll notice is your subject line. This is the first opportunity for you to impress the agent or editor and start your relationship on a strong note. Your task is to create an intriguing subject line that will persuade the agent or editor to open and read your e-mail. Generic or bland subject lines don’t succeed. Avoid one that simply says “Query.” Also, don’t skip this important point by leaving the subject line blank.
We’ve listed some sample subject lines next, organized per project, and rated them “good,” “fair,” and just plain “bad.” Good subject lines will get the agent or editor to open your e-mail. (Notice in the following ...

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