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The Complete Idiot's Guide® To Book Proposals & Query Letters by Coleen O'Shea, Marilyn Allen

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The Snail Mail Advantage

With a paper query, agents and editors can see, in black and white, what you are offering. They can look over your letter and think about it without forgetting about it, as they might more easily do with an e-mail query (see Chapter 4). Paper query letters are a visual reminder of what you have submitted.
For example, let’s say you are an expert jewelry-maker and your work is sold online and at select high-end craft fairs. Your idea is to write a book about making jewelry from recycled products. Your work might need to be seen to sell itself best. A sampling of photographs of some of your pieces might make the most persuasive case for your book. Snail mail can be a great opportunity for you. With a paper query letter, ...

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