All About the Content

You can format your letter to perfection and pick out the most expensive white paper. You can have three people read your query letter to make sure it’s grammatically correct, and three more review it to make sure it’s letter- and punctuation-perfect. But if you can’t get the reader’s attention, none of that matters.
Whether snail mail or e-mail, content is king. You need these:
• A first paragraph that grabs hold of the editor or agent, one that demonstrates why this book needs to be published
• An idea explained clearly and provocatively, combined with the reasons why this book must be written
• A platform that highlights your career or expertise in the subject and also shows that you know your audience
• A sentence or ...

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